Entertainment, Casino, Hotel
January 22, 2024

Seminole Hard Rock Promotes Keith Sheldon to President of Entertainment and Brand Management

Seminole Hard Rock has promoted Keith Sheldon to President of Entertainment and Brand Management for Seminole Gaming and Hard Rock International. In this new and expanded role, Sheldon will be responsible for oversight of brand management, consumer marketing, brand partnerships, and sponsorship revenue generation. He will continue to oversee all facets of entertainment including programming, talent buying, nightlife, and industry relations. Sheldon will continue to report to Jim Allen, Chairman of Hard Rock International and CEO of Seminole Gaming.

"Since Keith joined our team in 2020 to lead our entertainment efforts, he has played an integral role in elevating Hard Rock and Seminole Hard Rock brands through strategic partnerships and once-in-a-lifetime events for our guests," said Allen. "We're excited for Keith to continually build upon those incredible entertainment experiences with new partners and bolster our brands in new and exciting ways in his expanded role."

For the last four years as President of Entertainment at Seminole Hard Rock, Sheldon has booked numerous world-class entertainment, sports, and lifestyle events for the brand. These include performances by The Rolling Stones, Metallica, Billy Joel, Bruce Springsteen, Elton John, Maluma, Wu-Tang Clan, The Chainsmokers, Tiësto, Dave Chappelle, Post Malone and many others. Additionally, Sheldon led Seminole Hard Rock's groundbreaking partnerships with Formula 1 Miami Grand Prix and Las Vegas Grand Prix, Oracle Red Bull Racing, Sports Illustrated Swimsuit, Audacy, Horizon Media, and Lionsgate Pictures for John Wick: Chapter 4.

"I am honored to work with incredible performers, partners, and Team Members at Hard Rock and Seminole Gaming and look forward to growing our unique brand offerings for entertainment lovers and guests around the world," said Sheldon.

Additional information on Hard Rock International can be found by visiting www.hardrock.com. For more information regarding open roles at Hard Rock International, please visit www.hardrock.com/careers.aspx.

About Hard Rock®:
Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 309 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 87,000 pieces, which are displayed at its locations around the globe. In 2023, Hard Rock Hotels was honored by J.D. Power's North America Hotel Guest Satisfaction Index Study as the number one Upper Upscale Hotels brand in Outstanding Guest Satisfaction for the fourth time over the last five years.  Hard Rock was also honored by Forbes among the World's Best Employers, as well as Best Employers for Women, Diversity and New Grads, Best Brands for Social Impact, Customer Service All-Star and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021, and has since been honored threefold. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment rating agencies: S&P Global Ratings (BBB) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.